All our history we were proud of hard work, strong families, and close-knit communities. Lately it seems we have become too astray of those values, to now tending to worship ‘self’ and self-indulgence and consumption. Human identity is no longer defined by what one does and what one is, but by what one owns. Leading us to aim for gaining as much material possessions as possible with as little spending as possible. This overvaluing consumption over community lead to many losing their jobs and losing their sense of community and sometimes losing themselves. Owning things and consuming things does not satisfy our longing for meaning. We had to learn the hard way that piling up material goods cannot fill the emptiness of lives which have no confidence or purpose. The symptoms of this crisis of declining optimism are all around us.

Photograph by Jessica Rockowitz

It is part of our mission to bring back and enforce optimism to make people believe that the future will be better than the past. We cannot light the values of individuals and communities but what we can do is enhance the productivity of domestic workers and farmers so they can be proud of hard work, build strong families, and build close-knit communities.

We can build software for those who don't have access to good software or have a difficult time hiring skilled employees.

We can help farmers, small producers, manufacturers, fabricators, brands and businesses who have no access to really good and expensive software to solve their big hairy audacious goals.

We can share and escalate the benefits of software that Silicon Valley and White-Collar workers enjoy, to the Blue-Collar workforce and small business owners and their local and domestic manufacturing and farming businesses.

We can build access to audiences and markets for those who don’t have to build brands because they are brands themselves, trusted and approved by their close-knit local communities, and reward those who carry the real risk because they cannot influence climate and weather.

It is part of our mission to help them with their really big problems through really good software engineering and really good market-enabling platforms to get rid of inefficiencies imposed by self-interest-driven, rent-seeking gatekeepers.

Photograph by Alev Takil

Inspired by:
Jimmy Carter
Garry Tan

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