With a Customer-Relationship Management (CRM) system, startups want:

• Find potential customers for your product or service.
• Expand and strengthen partnerships.
• Improve opportunities for media coverage.
• Organize all contacts.
• Promote and document external communication.
• Lay the foundation for scalable sales.
• Make fundraising effective.

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Which ingredients are actually important for a Startup CRM?

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You're a start-up. And as a start-up your only resource is time. You have a great idea that you need to implement, now. Whether as a team-of-one or in a team of dozens, with the right mix of experience, resources and motivation, you will achieve ambitious goals. Regardless of the size of your startup, you need to manage all sorts of contacts. Customers, partners, suppliers, media, investors, all are waiting for information from you, or can be valuable stepping stones. Just as you want to maintain and monitor your daily communication exchange.

The growth of your business and the increasing complexity of your operations with different sales channels and growing team require efficient and organized structuring.

• Centralize all your contact information across your entire ecosystem (customers, partners, stakeholders).
• Keep track of all your daily interactions and plan follow-up tasks and activities.
• Get an optimal overview of your pipeline and forecasts.
• Measure ROI of marketing activities and campaigns as well as processes to assess and manage.
• To structure and optimize your sales process, and above all, to be able to easily throw it out of the window in order to quickly start-over, adapt and optimize it again.

Your customer relationship management, your CRM software should be able to cope with startup requirements to fulfill your dreams. It seems meaningless now, but a CRM has been the best investment and the one that we made too late.

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