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Try it for Free

Do it, or do not;
there is no try.

There is plenty of try on the path, but start walking it, that's what you just have to do.
Interested in discovery methodologies that have a customer-centric value perspective
and use that in applications for sales and the growth of brands, institutions and business organizations. I'm a tech entrepreneur helping startups, and businesses who want to scale their positive impact with market fitness.


Hello World, Hello Internetz

Uhmm... Being online we know that time is money. And so sometimes letting ourselves wander, is very expensive... sometimes even priceless.

Taking the other way home from work, going for that detour at the street sign, Tube Bingo,... nothing ever bad has happened when we were on an adventure.

This is where I let my mind wander,
Make detours and collect adventures,
Musings about everything,
Work notes on customer-centric revenue and organizational growth.

I'm interested in fitness discovery methodologies and their practical use for the customer-centric revenue, product, and organizational growth of businesses, brands, and institutions to scale their positive impact; in an sustainable way, for enduring growth.

I'm interested in healthy food and its sustainable economy where those who take the biggest risk reap the biggest rewards, not those who show up as the gatekeepers and rent-seekers who distort markets.

Here, you and I find, what caught my eye,
ideas that strike me,
things I fret about,
stuff I read.

And unlike previous generations, we are massively putting ourselves out there.
So don't forget where you come from, what makes us all the same: We are humans and we are fallible – but what makes us human is not our failings but the forgiveness we exercise for ourselves and for others – the love for ourselves and for others. So don't hate yourself when you wander around and seemingly have nothing accomplished in the last 15 minutes, last hour, today. And by any means don't hate me because you followed me on my trains of thought. But no matter what. you can reach me here. Because sometimes I don't get it right, and I do not fault who disagree with me. And if you disagree with me, let me understand your reasons.

Often we don't go to search for mushrooms, but we go to find them. And once I understand mushroom finding, break those chains and let the forest find you.

What I'm interested in




„Do not believe that reading all my book recommendations would make you into a different person. It is the permanence of reading, the insistence of reading that will“
Werner Herzog – Filmmaker who often features ambitious protagonists with impossible dreams
„As my mind roams, so does my style“
Michel de Montaigne – Essayist who takes us on his literary exploratory journeys while never finding certainty
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Enduring Growth for Your Business

Underperforming growth doesn't come about because of simple binary choices between being good or mediocre in the past. They come about largely because of lack of awareness what drives growth sustainable. When you consequently put the process and insights about your customers in the center of your growth strategy you will ultimately get to identify value-driving decision points for your sales process and growth initiatives and to choose better, just through being more informed and deliberate.

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and please also let me know what you found most helpful! That would make my day!

I want to work/collaborate with you: How?

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Do You Offer Consulting?

Jep, I offer business consulting as a Growth and Sales Advisor to organizations that want sustainable growth through a customer-centric approach, i.e. growing revenue by delivering the most value to the their ideal customers. Visit my business site here.

I Too, Want Amazing Content Marketing!

You sure can have it, too! I am associated with an amazing agency for video and content marketing

How is this Blog made? What's the Tech-stack?

This blog is made using Webflow to build the site, with Finsweet's client-first and Relume style system. It is transformed with 11ty to a static site using the Udesly adapter (and the sweat of their support team). The files are managed by GitHub. It is hosted by Netlify and the NetlifyCMS helps me manage some of the content when I'm not writing posts in Markdown directly, that get synced and managed using Git and GitHub. I love it because it combines what is most convenient for me when it comes to the merger of content, code, and design.